Created by Harriet Jackson
Older than trees. Running out of time.

Sharks need us way more than we ever needed to be scared of them.

Sharks have been swimming around for over 400 million years. They've survived five mass extinctions. The sixth one is us, and it might be the first one they don't get through.

1 in 3shark and ray species are at risk of extinction
~100msharks killed by people every single year
71%fewer open ocean sharks than in 1970
~5people killed by sharks in a normal year, in the whole world
Dive in
A reef shark swimming over a coral reef with sunlight streaming down from the surface
Words of the creator
I've loved sharks for 3 whole years now, and this website may only be new and a little messy, but it's always been a dream of mine to help raise awareness for them and tell people what's actually going on in the sharks vs human ocean world. All I ever wanted was for sharks to live their lives in peace, and for them to get the heck off the menu.
Harriet JacksonCreator, Sharks Need Us
My hero
Human beings will only ever look after the things they value. Our first battle then is to convince the world of the wonder of sharks.
Steve Backshall, on becoming patron of the shark charity Bite-Back, 2016
A diver swimming beside a reef shark

The man who made me love sharks

Deadly 60 presenter, explorer, and the person who got in the water with a great white with no cage and came out saying it was beautiful. He's the reason this website exists.

Meet my hero
Why we need them

A healthy ocean has sharks in it. That's not a coincidence.

Sharks are right at the top of the food chain, and the top is what holds everything else in place. Take them away and it messes things up all the way down to the seagrass. Here's how.

A shoal of sardines

They keep other fish healthy

Sharks go for the slow, sick and old fish first, because they're the easiest to catch. That sounds harsh but it stops diseases spreading through a whole shoal and keeps the rest of the fish strong. No other animal does this job on anything like the same scale.

A green sea turtle over seagrass

They protect reefs and seagrass

Turtles, dugongs and parrotfish all eat less and keep moving when there are sharks about. Scientists actually call it a "landscape of fear", which I think is a brilliant name. It means no one patch of seagrass or reef gets munched down to nothing. And seagrass stores carbon faster than rainforests do, so this matters for climate change too.

A diver swimming beside a reef shark

They're worth more alive

Here's a fact that surprised me. One reef shark in Palau is worth nearly $2 million over its life because of all the divers who pay to see it. Dead, it's worth a few hundred dollars. Whole towns in Mexico, the Philippines and Australia make their living from people coming to swim with whale sharks. Sharks make money when they stay in the water.

What happens without them

Pull out the top of the food chain and watch everything go wrong.

Scientists call this a trophic cascade. Basically it's a chain reaction. This is what tends to happen when the sharks disappear from a bit of coast.

Why they're endangered

It's mostly one thing, and I'm afraid it's us.

Sharks aren't disappearing because of some mystery ocean problem. Around a hundred million of them get pulled out of the sea every year, and they just can't have babies fast enough to keep up with that.

0 of 6 uncovered

The big problem: sharks live like whales but get fished like sardines

Most fish lay millions of eggs and are grown up in a year or two. Sharks grow slowly, take ages to grow up, and only have a few pups at a time, sometimes only every other year. If you take out too many adults there's no quick way back. Here's how many years it takes different animals to be old enough to have babies:

Sardine
Blacktip reef shark
Great white
Greenland shark
Meet some of them

Six sharks in trouble, and one that came back.

Great hammerhead shark over a sandy seabed
Critically endangered

Great hammerhead

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80%

population lost in three generations

That wide head is full of sensors that can feel the heartbeat of a stingray hiding under the sand. Its huge fins are worth a lot of money, and it's lost over 80% of its population in just three generations.

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Oceanic whitetip shark in open blue water
Critically endangered

Oceanic whitetip

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98%

gone from some oceans

This used to be called the most common big animal on the whole planet. Decades of getting caught on longlines have cut it by about 98% in some oceans. You can tell it by its rounded fins with white tips.

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Whale shark near the surface showing its spot pattern
Endangered

Whale shark

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18 m

long, and eats plankton

The biggest fish in the sea, up to 18 metres long, and all it eats is plankton. Every single one has its own pattern of spots, like a fingerprint. It gets hit by ships, caught by fishing boats and killed for its fins.

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Largetooth sawfish resting on the seabed
Critically endangered

Sawfish

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Gone

from most of the Atlantic

Technically a ray, but a really close cousin of sharks. That saw gets hopelessly tangled in fishing nets. It's already gone from loads of places it used to live. The largetooth sawfish has disappeared from most of the Atlantic.

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Angelshark half-buried in sand
Critically endangered

Angelshark

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UK

used to be common here

Flat, sandy coloured and almost impossible to spot on the seabed. It used to be common around Britain! Bottom trawling scoops it up by accident. Now it's mostly hanging on around the Canary Islands and a few bays in Wales.

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Pelagic thresher shark with its long tail
Vulnerable

Pelagic thresher

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50%

fewer in two generations

Its tail is as long as its whole body, and it whips it round to stun sardines. Which is awesome. But that long tail also gets snagged on longlines, and thresher numbers have roughly halved in two generations.

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Great white shark near the surface
Recovering

Great white (US Atlantic)

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1997

protected, and back

Protected in American waters since 1997. Seals have come back too, so great whites are now back around Cape Cod and up the Atlantic coast in numbers nobody's seen for decades. Which proves it. Stop killing them and they come back.

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Test yourself

True or false? Ten quick ones.

Most of what people "know" about sharks comes from films. Let's see how much of it is actually true.

Reckon you know sharks?
  • 10 questions, true or false
  • 12 seconds each, so don't dawdle
  • Get a streak going for bonus bragging rights
What you can do

You don't need a boat. Most of this happens at the shops.

Stop buying shark without realising

Shark turns up in loads of things that don't say shark on the label.

  • Rock salmon, huss, flake, rigg on a chip shop menu are all shark (usually spiny dogfish).
  • Squalene / squalane in moisturisers and sunscreens is often shark liver oil. Look for "plant-derived".
  • Shark cartilage pills do nothing for your joints.
  • Shark fin soup, obviously. Even at weddings.

Buy fish that didn't cost a shark

Being caught by accident is the big killer, so how your tuna was caught matters more than whether you eat it.

  • Choose pole-and-line or troll-caught tuna over longline.
  • Use the Marine Conservation Society's Good Fish Guide before you shop.
  • Skip bottom-trawled fish if you can. It's what's finishing off the angelshark.

Help the people doing the hard work

Small charities do loads with not very much.

  • Join or donate to the Shark Trust (UK) or Bite-Back, which campaigns to get shark off restaurant menus.
  • Sign petitions for fin trade bans and new marine protected areas. The UK banned fin imports in 2023 because enough people made a fuss.
  • Write to your MP about fishing rules. Hardly anyone does, so it actually counts.

Change what people think

Sharks get killed because people are scared of them and nobody minds. We can fix the second bit.

  • Tell people the real numbers. About five people a year in the whole world, versus around a hundred million sharks.
  • If you dive or snorkel, go with companies that don't feed or touch the animals, and report what you see to the Shark Trust or eOceans.
  • If you fish, let sharks and rays go, and cut the line close if you can't get the hook out.
Tap anything above you're up for doing
Every tick is one more person on the sharks' side.
Good places to start
Shark Trust UK charity, runs the Great Eggcase Hunt and shark sighting records
Bite-Back Campaigns against shark fin and shark meat on UK menus
Good Fish Guide Marine Conservation Society's traffic-light ratings for seafood
IUCN Red List The official status of every assessed shark species
Shark Stewards US-based, focused on ending the fin trade